They mainly work in the short-term through their associated low caloric intake. In fact, in the long-term those having lost weight on calorie-restricted, detoxification protocols tend to experience weight gain once a normal diet is resumed.
Aimee Victoria Long , 26, once used detox teas regularly, with Bootea being her preferred brand. I became addicted to that feeling. I went on to diet pills and other laxatives. Eventually I got admitted into a specialist eating disorders unit. Long is now a personal trainer with almost 70, followers on Instagram on which she shares images of healthy meals and videos of her workouts.
Recent findings from The Mental Health Foundation reveal that one in eight adults has had suicidal thoughts because of the way they feel about their body. Molly Forbes , a body positivity campaigner and co-presenter on the Body Cons podcast, believes that a huge element of the problem is the diet culture we live in. In June, model Amber Rose — who was pregnant with her second child at the time — faced criticism for promoting a detox tea for pregnant women from the Flat Tummy Co.
Unfollow, delete, repeat. Campaigner Emma Whittaker recently started a Change. Whittaker is emphatic that social media blurred the reality of what such teas actually were. Many brands offer a flat fee for a picture although other brands operate a commission-based payment system. Katie Meehan , a beauty and lifestyle influencer and blogger who promotes equality and diversity to her 20, followers on Instagram, has been given plenty of opportunities to promote detox teas, but has turned them down.
The influencer explains that the offers to promote the teas tend to be commission based, with the company offering her 10 to 20 per cent of what she sells. These categories help to determine payment. Meanwhile, reality star Kris Jenner once admitted her famous children can command a six-figure sum for one sponsored on social media. But are there any regulations in place about how much an influencer must know about a product or how much they must have used it before they can promote?
Natasha Grano , 29, a London-based influencer with over one million followers on Instagram has promoted Skinny Mint tea in the past, a decision she stands by. Grano says she was once sent two months-worth of the tea, which she drank, despite Skinny Mint not checking up with her to see if that was the case. While Instagram feeds continue to be littered with images of influencers promoting detox teas, it would seem that the tide is slowly turning when it comes not only to their prominence but acceptance online.
Emma Glazier, global head of social media at creative agency Crowd , believes that this, in part, is because the ethics and transparency of brands are becoming increasingly important to consumers.
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